The Market Pulse Team

John Amato Director, Client Services

During his 20 years in market research, John has held many positions. Several years of experience as an interviewer, call centre manager, data processing managers and project/client manager. With this experience John has learned to respond to client needs with flexibility, dependability and speed. He's also one of the friendliest, even-keeled people you're likely to come across. Being responsive comes naturally to him. John has the experience in marketing research to provide clients with continuous meaningful feedback; and the analytic skill to customize a project from start to finish.

John oversees all aspects of the research process: from questionnaire design, to sampling, fieldwork, tabulation and reporting. During his career in market research, he has worked on projects from a broad spectrum of industries which gives him the insight to understand the objectives and implications of any research initiative thoroughly.

Gordon Kidd Director, Call Centre

As our Call Centre Director, Mr. Gordon Kidd brings over 25 years of market research experience in the strategic and tactical day-to-day management of service operation. Mr. Kidd oversees all aspects of call centre operations and he is the go-to point for managers, programmers, supervisors, interviewers, and administration. Mr. Kidd leads by example—his hands-on approach gives him the ability to quickly assess operations and implement the best balance of people, process and technology to maximize both productivity and quality. Mr. Kidd’s exceptional abilities as a manager, combined with his practised approach to call centre operations have proven him to be an excellent addition to our team.

Shane Sinnott Manager, Data Processing & New Technology

As a self-professed computer nerd from the days of DOS, Shane can almost instantly master most computer programs. Shane, a perfectionist, is extremely organized. His sharp mind is able to discern creative solutions to fit the requirements of any questionnaire. Though it's incredibly uncommon for Shane to make a mistake, all CATI programming is checked over by other members of our management team. Shane is also a great communicator who constantly shares his knowledge with the field-staff which improves the call centre's overall knowledge base.