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Coders process questionnaires by establishing codes or processing verbatim comments and preparing all data for computer processing. Some clients prefer verbatim answers to open-ended questions while others prefer answers coded into categories for tabulation purposes. Coders identify and classify open-ended, verbatim responses. Market Pulse works with the client for final approval of code sheets. Coders are trained and routinely monitored by experienced supervisors for quality assurance.

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