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IVR

IVR (Interactive Voice Recognition) data collection tool is a cost effective, fast and flexible system Market Pulse has been using for over a decade. These automated surveys are an excellent alternative to online panel surveys with the ability to state statistical tolerance since calls are made using a RDD sampling methodology. Unlike Omnibus services where fieldwork is conducted only during certain weeks of the year and your questions are combined with many others potentially biasing YOUR sample, the IVR tool allows you to conduct your surveys when YOU want and respondents are asked only questions YOU want. IVR can be used to conduct a standalone survey or used to target low incidence groups for follow-up interviews. Multi-language surveys can also be conducted with relative ease using our professional voice recording service.

This tried and tested methodology has garnered strong reviews within the market research community and Market Pulse is at the forefront having used this methodology to most accurately predict the recent provincial and federal elections for both seat projections and popular vote.


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